Understanding the “Bitcoin Effect”

Mark Jeftovic, Grey Swan Investment Fraternity

The “Bitcoin Effect” is what happens when individuals and corporations start to adopt bitcoin onto their balance sheet. You don’t have to go all-in. You can start with a small allocation.

But over time, bitcoin’s hard-capped nature should allow it to rise indefinitely against any fiat currency.

This bitcoin effect is what Michael Saylor is doing with MicroStrategy (MSTR). He’s turned it into an art form.

In essence, the Bitcoin effect is just publicly traded companies saying, we’re going to take our balance sheet cash and we’re going to hold it in Bitcoin instead of cash.

When companies do that, they get rewarded by the market with multiple expansion and share price boosts just by changing their allocation of their dry powder from fiat cash to Bitcoin.

Currently, 52 publicly traded companies now doing that. And many more privately-held ones. My company isn’t publicly traded, but we did something similar.

However, we didn’t just take our cash and put it in the Bitcoin. We were taking Bitcoin as a payment method. We were the first domain registrar to do that back in 2013, and we just kept stacking it.

That’s how we built our stack, and I think we’re going to see more companies using bitcoin payments to build their position as well.

Bitcoin Vs. Bonds: The Superior Savings Method

It’s the Bitcoin standard at the corporate level, swapping out fiat currencies for bitcoin. If you look at the market value of bonds or the market cap of bonds versus the market cap of bitcoin, because it’s a joke now that bonds were supposed to be the risk-free instrument. And now they call ’em return free risk.

It’s return-free risk and there’s 300 trillion of it of this return free risk. And then during the craziest days of the post GFC and the pandemic, there was even 20 trillion of negative yielding bonds out there.

Investors were paying governments to slowly lose money over and above the impact of inflation!

I don’t know how much there is today, but I think that will come back in the future.

So you’ve got all these bonds that are just losing money either nominally either negative interest rates or in real terms. Then you’ve got, roughly, $300 trillion of this stuff that you can’t use for savings anymore.

What’s going to happen to it? I mean, it’s not going to go to zero, but allocators are going to be looking at this and saying, we can’t keep this. We have to get at least some of it out and we have to get it off of this escalator treadmill going this direction.

We have to get it onto an escalator going the other direction. And that’s where bitcoin comes in. That’s where gold comes in. So even if they put, okay, we’re going to cash out 5% of our bond allocation and we’re going to put 4% of it in gold and 1% of it in bitcoin, I mean, that does amazing things for your return over time.

It’s insane what that does to the numbers, especially with bitcoin at a total market cap of about 1.2 trillion right now. Gold’s at about $15 trillion, but half of that is jewelry, so it’s like seven and a half trillion.

It’s just so asymmetrical that it just blows my mind. But what is interesting is to see publicly traded companies and institutional allocators wake up to this and articulate it and say, yeah, we’re kind of starting to park our allocations over here.

We’re just in the early stages of this “Bitcoin Effect” in action, and it’s an amazing thing to see … and any company or person can do it. The sooner you start, the sooner you’ll see a benefit, and the larger the overall benefit will be to you over time. ~~ Mark Jeftovic, Grey Swan Investment Fraternity

Understanding the “Bitcoin Effect”

Mark Jeftovic, Grey Swan Investment Fraternity

The “Bitcoin Effect” is what happens when individuals and corporations start to adopt bitcoin onto their balance sheet. You don’t have to go all-in. You can start with a small allocation.

But over time, bitcoin’s hard-capped nature should allow it to rise indefinitely against any fiat currency.

This bitcoin effect is what Michael Saylor is doing with MicroStrategy (MSTR). He’s turned it into an art form.

In essence, the Bitcoin effect is just publicly traded companies saying, we’re going to take our balance sheet cash and we’re going to hold it in Bitcoin instead of cash.

When companies do that, they get rewarded by the market with multiple expansion and share price boosts just by changing their allocation of their dry powder from fiat cash to Bitcoin.

Currently, 52 publicly traded companies now doing that. And many more privately-held ones. My company isn’t publicly traded, but we did something similar.

That’s how we built our stack, and I think we’re going to see more companies using bitcoin payments to build their position as well.

Bitcoin Vs. Bonds: The Superior Savings Method

Investors were paying governments to slowly lose money over and above the impact of inflation!

I don’t know how much there is today, but I think that will come back in the future.

Our forecast will feel obvious in hindsight and controversial in advance — the hallmark of a Grey Swan.

Most analysts we speak to are thinking in terms of the history of Western conflict.

They expect full-frontal military engagement.

Beijing, from our modest perch, prefers resolution because resolution compounds its power. Why sacrifice the workshop of the world, when cajoling and bribery will do?

Taiwan will not fall.

It will merge.

Wars, technology races, and political upheavals — all of them rest on fiscal capacity.

In 2026, that capacity will tighten across the developed world simultaneously. Democracies will discover that generosity financed by debt carries conditions, whether voters approve of them or not.

Bond markets will not shout so much as clear their throats. Repeatedly.

Taken together, the seven Grey Swans of 2025 behaved less like isolated events and more like interlocking stories readers already recognize.

The year moved in phases. A sharp April selloff cleared leverage quickly. Policy shifted toward tax relief, lighter regulation, and renewed tolerance for liquidity. Innovations began to slowly dominate the marketplace conversation – from Dollar 2.0 digital assets to AI-powered applications in all manner of commercial enterprises, ranging from airline and hotel bookings to driverless taxis and robots.

Back in April, when we published what we called the Trump Great Reset Strategy, we described the grand realignment we believed President Trump and his acolytes were embarking on in three phases.

At the time, it read like a conceptual map. As the months passed, it began to feel like a set of operating instructions written in advance of turbulence.

As you can expect, any grandiose plan would get all kinds of blowback… but this year exhibited all manner of Trump Derangement Syndrome on top of the difficulty of steering a sclerotic empire clear of the rocky shores.

The “phases” were never about optimism or pessimism. They were about sequencing — how stress surfaces, how systems adapt, and what must hold before confidence can regenerate. And in the end, what do we do with our money?!