Understanding the “Bitcoin Effect”

Mark Jeftovic, Grey Swan Investment Fraternity

The “Bitcoin Effect” is what happens when individuals and corporations start to adopt bitcoin onto their balance sheet. You don’t have to go all-in. You can start with a small allocation.

But over time, bitcoin’s hard-capped nature should allow it to rise indefinitely against any fiat currency.

This bitcoin effect is what Michael Saylor is doing with MicroStrategy (MSTR). He’s turned it into an art form.

In essence, the Bitcoin effect is just publicly traded companies saying, we’re going to take our balance sheet cash and we’re going to hold it in Bitcoin instead of cash.

When companies do that, they get rewarded by the market with multiple expansion and share price boosts just by changing their allocation of their dry powder from fiat cash to Bitcoin.

Currently, 52 publicly traded companies now doing that. And many more privately-held ones. My company isn’t publicly traded, but we did something similar.

However, we didn’t just take our cash and put it in the Bitcoin. We were taking Bitcoin as a payment method. We were the first domain registrar to do that back in 2013, and we just kept stacking it.

That’s how we built our stack, and I think we’re going to see more companies using bitcoin payments to build their position as well.

Bitcoin Vs. Bonds: The Superior Savings Method

It’s the Bitcoin standard at the corporate level, swapping out fiat currencies for bitcoin. If you look at the market value of bonds or the market cap of bonds versus the market cap of bitcoin, because it’s a joke now that bonds were supposed to be the risk-free instrument. And now they call ’em return free risk.

It’s return-free risk and there’s 300 trillion of it of this return free risk. And then during the craziest days of the post GFC and the pandemic, there was even 20 trillion of negative yielding bonds out there.

Investors were paying governments to slowly lose money over and above the impact of inflation!

I don’t know how much there is today, but I think that will come back in the future.

So you’ve got all these bonds that are just losing money either nominally either negative interest rates or in real terms. Then you’ve got, roughly, $300 trillion of this stuff that you can’t use for savings anymore.

What’s going to happen to it? I mean, it’s not going to go to zero, but allocators are going to be looking at this and saying, we can’t keep this. We have to get at least some of it out and we have to get it off of this escalator treadmill going this direction.

We have to get it onto an escalator going the other direction. And that’s where bitcoin comes in. That’s where gold comes in. So even if they put, okay, we’re going to cash out 5% of our bond allocation and we’re going to put 4% of it in gold and 1% of it in bitcoin, I mean, that does amazing things for your return over time.

It’s insane what that does to the numbers, especially with bitcoin at a total market cap of about 1.2 trillion right now. Gold’s at about $15 trillion, but half of that is jewelry, so it’s like seven and a half trillion.

It’s just so asymmetrical that it just blows my mind. But what is interesting is to see publicly traded companies and institutional allocators wake up to this and articulate it and say, yeah, we’re kind of starting to park our allocations over here.

We’re just in the early stages of this “Bitcoin Effect” in action, and it’s an amazing thing to see … and any company or person can do it. The sooner you start, the sooner you’ll see a benefit, and the larger the overall benefit will be to you over time. ~~ Mark Jeftovic, Grey Swan Investment Fraternity

Understanding the “Bitcoin Effect”

Mark Jeftovic, Grey Swan Investment Fraternity

The “Bitcoin Effect” is what happens when individuals and corporations start to adopt bitcoin onto their balance sheet. You don’t have to go all-in. You can start with a small allocation.

But over time, bitcoin’s hard-capped nature should allow it to rise indefinitely against any fiat currency.

This bitcoin effect is what Michael Saylor is doing with MicroStrategy (MSTR). He’s turned it into an art form.

In essence, the Bitcoin effect is just publicly traded companies saying, we’re going to take our balance sheet cash and we’re going to hold it in Bitcoin instead of cash.

When companies do that, they get rewarded by the market with multiple expansion and share price boosts just by changing their allocation of their dry powder from fiat cash to Bitcoin.

Currently, 52 publicly traded companies now doing that. And many more privately-held ones. My company isn’t publicly traded, but we did something similar.

That’s how we built our stack, and I think we’re going to see more companies using bitcoin payments to build their position as well.

Bitcoin Vs. Bonds: The Superior Savings Method

Investors were paying governments to slowly lose money over and above the impact of inflation!

I don’t know how much there is today, but I think that will come back in the future.

The stock market “rebalancing” is a polite way to put it. Energy and health care are getting a healthy boost. But tech hardware and software makers are still getting dressed down and have been asked to report to the principal’s office.

The great rotation underway has triggered a series of “Hindenburg Omens.” Five have occurred in recent weeks.

The S&P 500 has traded in a 3.7% range over the past two months — less than half the 20-year median of 8.6%. One of the tightest ranges in modern history.

In trader parlance, the indexes are “flat,” a setup that often materializes before a sell-off at the top after a multi-year bull market.

Goldman Sachs told its own traders to be aware that institutional trading activity resembles a VIX reading near 35. Rather than a reading of 20, where the VIX has been trading over that same 2-month period.

The U.S. software ETF, IGV, tested its April 2025 lows last week and trades roughly 35% below its peak. The “SaaS-pocalypse” in software companies reflects the fear of Citrini’s 2028 scenario happening in real time. That divergence now exceeds the spread seen at the peak of the Great Financial Crisis.

Under the surface, the “great rotation” we wrote about last week is threatening to widen.

Despite its overly-educated 40-million-plus population, on a GDP per capita basis Canada is null. Collectively, the Great White North would rank as America’s second-lowest state, coming in above Mississippi, but below Alabama.

SpaceX is the most valuable private startup in history — and if its success continues, it might become the most valuable public company in history.

After all, as Musk famously said in 2023, “I have never lost money for those who invest in me and I am not starting now.”

For investors, SpaceX has been a wild, joyful ride — and now the journey continues!