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Ripple Effect

The Trend Is Your Friend

Loading ...Addison Wiggin

September 12, 2025 • 1 minute, 46 second read


alternative dataconsumersgoogle trends

The Trend Is Your Friend

The old Wall Street saying, “The trend is your friend,” has played out beautifully over the past few months—at least in the stock market.

However, on Main Street, consumers are starting to show signs of tapping out. And as they do, the trend on Wall Street could reverse suddenly.

One source of alternative data showing consumer stress? Google search trends:

Turn Your Images On

Search words and phrases reveal a surge in consumer anxiety over basic needs.  (Source: Google)

These are the folks who have taken a hit in recent years, thanks to the massive income inequality that, according to Treasury Secretary Scott Bessent, the Federal Reserve exacerbates.

Consumers who never bought assets like stocks, houses, or gold are lucky to hold steady in good times – but they risk losing it all in a recession.

With the Federal Reserve making big changes in the monetary system and starting to cut rates again, asset owners like shareholders and homeowners will benefit.

Cash-strapped, debt-addled consumers? They’ll be the first to take the hit from an economic slowdown and the next wave of inflation.

~ Addison

 

P.S.Yesterday’s Grey Swan Live! with Mark Jeftovic was a powerhouse. We covered the shocking assassination of Charlie Kirk and the #1 forecast we made for 2025: the aggressive rise in political violence.

Then we got down to business, turning to Trump’s Shadow Fed and political pressure to cut rates into inflation.

Portfolio Director Andrew Packer showed attendees how the Grey Swan model portfolio is uniquely positioned for interest rate cuts and why income-generating stocks could see big returns as interest rates on bonds decline.

Mark Jeftovic took us on a deep dive into the crypto market, showcasing a number of cryptocurrency projects that have real-world use cases and could see a big move in the months ahead as the Fed kicks off interest rate cuts. Paid-up readers can access the replay here.

If you’re not a paid member of the Grey Swan Investment Fraternity, you can review the benefits of becoming one here.

Turn Your Images On

If you have any questions for us about the market, send them our way now to: feedback@greyswanfraternity.com.


Dan Denning: The Hollow Class, Part I

November 11, 2025 • Addison Wiggin

A 50-year mortgage doesn’t make housing cheaper. But by stretching the repayment period over time, it DOES lower the monthly payment on your principal. That lowers the percentage of your total income you’re spending on repayment. And in a strange way, it makes sense.

With a fixed rate mortgage and inflation running in the high upper digits, the real value you of your total debt goes down over time (inflation pays off your loan, as long as your income rises faster in nominal terms). Of course you pay off a lot more interest over 50 years than 30 years. And it takes a lot longer to build up equity (assuming also that house prices don’t fall).

Dan Denning: The Hollow Class, Part I
An Armistice of Convenience

November 11, 2025 • Addison Wiggin

Last night’s 60–40 Senate vote shoved the government back toward “on.” There’s apparently a shutdown truce… for now.

A bloc of Democrats “crossed the aisle” after weeks of getting nowhere on health-care demands. “We had no path forward… and SNAP beneficiaries were losing benefits,” Sen. Tim Kaine, one of the 7 who conveniently aren’t up for reelection, said.

The new deal funds Washington only through January, tacks on three bills to keep parts of Defense, Ag, and the Capitol complex humming through 2026, reverses shutdown-era RIFs, and restores back pay.

The House is next; the president says he’ll sign it fast when it gets to the Oval Office.

An Armistice of Convenience
The Quality Stocks Index Is A Screaming Buy… For The Long Haul

November 11, 2025 • Addison Wiggin

The S&P 500 Quality Index ranks companies not by market cap or a compelling AI story, but rather by fundamentals. Earnings, profit margins, and financial leverage. Reasonable debt.

You know, the kind of stuff that makes your eyes glaze over. And the type of companies we like to hold for the long haul in our model portfolio.

The Quality Stocks Index Is A Screaming Buy… For The Long Haul
Barry Brownstein: Economics of Gratitude: What New Yorkers Forgot About Prosperity

November 10, 2025 • Addison Wiggin

If I were to sum up the mindset of New Yorkers who elected Zohran Mamdani as mayor of New York City, it would be We want something for nothing, and we want the rich to pay for it. Instead, they will get nothing for something, and they will pay for it with a degraded quality of life.

Mamdani’s victory was paved with ingratitude for the blessings New Yorkers receive daily. The mindset demanding “something for nothing” from society is not just a political phenomenon, but a profound lapse in economic understanding and moral character.

Barry Brownstein: Economics of Gratitude: What New Yorkers Forgot About Prosperity