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Ripple Effect

‘Ere Come the Tariff Headwinds

Addison WigginAddison Wiggin

August 12, 2025 • 1 minute, 38 second read


consumerscorporate profitstariffs

‘Ere Come the Tariff Headwinds

If you’re a big-cap tech company, you have a huge advantage in markets right now. You’re able to license your software, sell your gadgets, and not worry about the impact of tariffs.

For companies that rely on tariffs, it’s a different story. That’s because, as President Trump continues to tinker with tariff rates, most companies have operated as though it’s just a short-term headwind:

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Businesses are largely eating the costs of tariffs, a trend that can’t last forever. (Source: Goldman Sachs)

With businesses eating two-thirds of the costs of tariffs, import-dependent companies are likely to have a weak growth profile as long as tariffs last.

And with trade deals leaving some higher level of tariffs in place compared to a year ago, it’s another reason why the S&P 493 will likely continue to underperform the Magnificent 7 plays.

For the time being, businesses are sacrificing profit margins at the expense of inflation – an unsustainable trend. And another hallmark of the divergence between the tech mania on Wall Street and the real economy.

~ Addison

 

P.S. Of course, some companies are benefitting from the changing tariff regime, as well as from President Trump’s other economic policies, which are more clearly pro-growth.

That’s why it’s critical to know the best places to invest right now. Our research on President Trump’s MAGAnificent 7 plays is a great place to start.

A special note to Grey Swan subscribers: This week’s Grey Swan Live! will be held on Friday at 11 AM, not Thursday. We’re in the middle of some new groundbreaking research – and will have even more details that afternoon. But our paid-up Fraternity members will get an early sneak peek at what we see developing.

For now, mark your calendar:

Sneak Peek Grey Swan Live!
 Friday, August 15, 2025
11am ET

As always, your reader feedback is welcome: feedback@greyswanfraternity.com (We read all emails. Thanks in advance for your contribution.)


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