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Ripple Effect

‘Ere Come the Tariff Headwinds

Loading ...Addison Wiggin

August 12, 2025 • 1 minute, 38 second read


consumerscorporate profitstariffs

‘Ere Come the Tariff Headwinds

If you’re a big-cap tech company, you have a huge advantage in markets right now. You’re able to license your software, sell your gadgets, and not worry about the impact of tariffs.

For companies that rely on tariffs, it’s a different story. That’s because, as President Trump continues to tinker with tariff rates, most companies have operated as though it’s just a short-term headwind:

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Businesses are largely eating the costs of tariffs, a trend that can’t last forever. (Source: Goldman Sachs)

With businesses eating two-thirds of the costs of tariffs, import-dependent companies are likely to have a weak growth profile as long as tariffs last.

And with trade deals leaving some higher level of tariffs in place compared to a year ago, it’s another reason why the S&P 493 will likely continue to underperform the Magnificent 7 plays.

For the time being, businesses are sacrificing profit margins at the expense of inflation – an unsustainable trend. And another hallmark of the divergence between the tech mania on Wall Street and the real economy.

~ Addison

 

P.S. Of course, some companies are benefitting from the changing tariff regime, as well as from President Trump’s other economic policies, which are more clearly pro-growth.

That’s why it’s critical to know the best places to invest right now. Our research on President Trump’s MAGAnificent 7 plays is a great place to start.

A special note to Grey Swan subscribers: This week’s Grey Swan Live! will be held on Friday at 11 AM, not Thursday. We’re in the middle of some new groundbreaking research – and will have even more details that afternoon. But our paid-up Fraternity members will get an early sneak peek at what we see developing.

For now, mark your calendar:

Sneak Peek Grey Swan Live!
 Friday, August 15, 2025
11am ET

As always, your reader feedback is welcome: feedback@greyswanfraternity.com (We read all emails. Thanks in advance for your contribution.)


Grey Swan Forecast #6: China Annexes Taiwan — Without a Shot Fired

December 26, 2025 • Addison Wiggin

Our forecast will feel obvious in hindsight and controversial in advance — the hallmark of a Grey Swan.

Most analysts we speak to are thinking in terms of the history of Western conflict. 

They expect full-frontal military engagement.

Beijing, from our modest perch, prefers resolution because resolution compounds its power. Why sacrifice the workshop of the world, when cajoling and bribery will do?

Taiwan will not fall.

It will merge.

Grey Swan Forecast #6: China Annexes Taiwan — Without a Shot Fired
Grey Swan Forecast #7: A Global Debt Crisis Will Reprice Democracy

December 24, 2025 • Addison Wiggin

Wars, technology races, and political upheavals — all of them rest on fiscal capacity.

In 2026, that capacity will tighten across the developed world simultaneously. Democracies will discover that generosity financed by debt carries conditions, whether voters approve of them or not.

Bond markets will not shout so much as clear their throats. Repeatedly.

Grey Swan Forecast #7: A Global Debt Crisis Will Reprice Democracy
Seven Grey Swans, One Year Later

December 23, 2025 • Addison Wiggin

Taken together, the seven Grey Swans of 2025 behaved less like isolated events and more like interlocking stories readers already recognize.

The year moved in phases. A sharp April selloff cleared leverage quickly. Policy shifted toward tax relief, lighter regulation, and renewed tolerance for liquidity. Innovations began to slowly dominate the marketplace conversation – from Dollar 2.0 digital assets to AI-powered applications in all manner of commercial enterprises, ranging from airline and hotel bookings to driverless taxis and robots. 

Seven Grey Swans, One Year Later
2025: The Lens We Used — Fire, Transition, and What’s Next… The Boom!

December 22, 2025 • Addison Wiggin

Back in April, when we published what we called the Trump Great Reset Strategy, we described the grand realignment we believed President Trump and his acolytes were embarking on in three phases.

At the time, it read like a conceptual map. As the months passed, it began to feel like a set of operating instructions written in advance of turbulence.

As you can expect, any grandiose plan would get all kinds of blowback… but this year exhibited all manner of Trump Derangement Syndrome on top of the difficulty of steering a sclerotic empire clear of the rocky shores.

The “phases” were never about optimism or pessimism. They were about sequencing — how stress surfaces, how systems adapt, and what must hold before confidence can regenerate. And in the end, what do we do with our money?!

2025: The Lens We Used — Fire, Transition, and What’s Next… The Boom!